Is it possible to use Amazon in China in 2023? You might be under the impression that an Amazon Prime membership is worthless in China. Surprisingly, it’s not! It may not guarantee you 2-day shipping, but you can watch Prime Video on your Fire TV; you can listen to Amazon Music. This guide is meant to show you how.
You’ve probably read about China’s censored internet that blocks access to popular platforms like Instagram, Facebook, Google and many western media outlets.
It’s annoying, but it’s a part of life and travel in China.
READ MORE: Check out this index of all the websites and apps blocked in China.
It’s tempting to think that Amazon has been blocked in China…
…but it hasn’t.
If you want to listen to Amazon Music in China or watch Amazon Video in China, not all hope is lost.
Here’s what you need to know.
Note: This article contains affiliate links, which means that at no extra cost to you, I will be compensated if you use some of these services I recommend. The good news is that in many cases, such as this link to ExpressVPN, I’ve negotiated special deals to get you 3 months of free service.
Is Amazon Blocked in China?
Technically, no. Amazon isn’t blocked in China.
Don’t get me wrong: it’s a challenge to use Amazon in China, but that’s not because they’ve been blocked by the Chinese government.
In fact, Amazon used to operate a Chinese-based marketplace, although they closed it down in 2019 because of fierce competition from the likes of Taobao and others..
The reason Amazon services are difficult to use in China is because Amazon geo-restricts its content. This means that even if you’re a paying Amazon Prime member, you can’t easily watch Prime Video in China or listen to Prime Music in China.
Thankfully, there is a way to get around these geo-restrictions. I’d like to share with you why I keep my Amazon Prime membership even though I’m living in China…
…and how I use the Amazon services on a daily basis.
Unlocking Geo-Restricted Content from Amazon in China
Perhaps you’re still a bit confused by what I mean by “geo-restricted content.” Don’t worry, I’ll explain quickly.
Amazon faces the same challenges that Netflix in China does: they license content (video, music, etc.) based on country.
Based on these licensing agreements, they are only able to stream content to countries where they have an active license. They restrict based on geographic location, or “geo-restrict” their streaming content.
For various reasons we won’t go into here, none of these video streaming services have been able to license content for streaming in China, which leaves us travelers and expats high and dry.
But there is a solution!
Using a VPN to Access Geo-Restricted Content
For the past few years, I’ve been happily taking advantage of Prime Video, Prime Music, and even the Amazon Fire TV by using a VPN.
There are literally hundreds of VPNs, but the majority of expats in China use either ExpressVPN or NordVPN since they’ve had a reliable track record.
Believe me, a VPN is something that pretty much every expat in China uses (I’ve used ExpressVPN for more than 10 years now).
By connecting to a VPN server in another country on your phone, computer or Fire TV, you essentially access the internet as if you were in another country.
When you’re connected to this foreign server, it makes Amazon think that you’re in the United States, for example, and that they can stream video, music and anything else you want.
And for those who wonder if using a VPN to do this is illegal, think about this: you paid for your Amazon Prime membership, right? Why can’t you be allowed to use it wherever you want?
Setting up a VPN to use Amazon in China
Thankfully, setting up a VPN isn’t terribly difficult. It’s a bit different based on what device you’re using, though, so I’m going to walk you through the most common VPN setups.
I’m going to use ExpressVPN as an example, but it’s pretty similar no matter which VPN service you end up choosing.
How to Add a VPN to Amazon Fire TV
It used to be that adding a VPN to a media device like the Amazon Fire TV stick was a challenge only the super tech-savvy could perform. Amazon has changed all that (which is why I recommend an Amazon Fire TV stick over something like a Roku or other popular media streaming devices).
WATCH! See how a VPN is added to the Amazon Fire TV in this video tutorial.
On the main menu screen, go into search and type in “ExpressVPN”. You’ll see that they have a specific app for the Amazon Fire TV.
Once the app has been installed you can use it like you would on your computer or mobile phone. Connect and then stream!
If you want a more in-depth look at this process, check out this helpful guide to installing a VPN on Amazon Fire TV stick.
Desktop Computer VPN Setup
Setting up a VPN on your computer in order to use Amazon in China is very simple. Once you’ve paid for an ExpressVPN account, you’ll be directed to a downloads page where you download the ExpressVPN program onto your computer.
Once the software is installed and you’ve verified your account, you simply choose the server location and click the big power button to connect.
When it turns green, you’re good to stream whatever Amazon services you want on your computer!
Mobile Phone VPN Setup
The mobile phone setup for ExpressVPN (or pretty much any good VPN service) is equally simple. Go into the App Store or Google Play store and search for your VPN.
Don’t buy a VPN that doesn’t have it’s own app!
Once the VPN app is downloaded and you’ve logged into your account, everything is pretty much the same. Find your server, click the power button and wait for it to turn green.
You’ll now be able to stream Prime Music and Prime video on your phone!
Benefits of Using Amazon in China
The benefits of using Amazon in China may seem obvious. Of course, to some it may seem like a waste of money.
As you’re weighing the pros and cons of purchasing both an Amazon Prime membership and a VPN subscription, think about these reasons that I love being an Amazon Prime member even though I live in China.
- Easy Gifting from Overseas: Amazon makes it super easy for me to send birthday gifts and Christmas gifts without having to go to the post office. I promise you – holidays and birthdays sneak up on you when you’re living in another country, so free 2-day shipping can be a lifesaver!
- Save Money on Pandora and/or Netflix: Unless you have specific shows you want to watch on Netflix, having an Amazon Prime membership in China has allowed me to drop my Pandora/Spotify fees and just stream music on Prime Music. Likewise, I can drop Netflix and still be able to stream some great shows on Amazon Prime Video.
- Watch the NFL in China: There are a number of ways that you can watch NFL games in China, but one of my favorites is being able to watch Thursday Night Football on Amazon Prime Video. Obviously this isn’t a solution for big NFL fans who want to watch every game, but if you simply need a weekly fix of NFL football, it’s a great option.
- Free Prime Books: Since moving to China, I’ve converted most of my library to digital books. Being an Amazon Prime member gives me access to a number of Prime books and magazines that rotate each month.
I’m unashamed to say that I enjoy the services that Amazon has to offer – even here in China! If you’re not already an Amazon Prime member, you can learn more about what they offer here.
Conclusion | Using Amazon Prime in China
As you now know, China doesn’t block Amazon in China – but it’s still difficult to use great Amazon services like Prime Video, Prime Music and Fire TV from within the country.
Using a simple solution like ExpressVPN and/or NordVPN will give you access to all of this geo-restricted content and restore the value that a Prime membership provides.
Mind you, any Amazon.cn purchases you make (“.cn” is Amazon’s China website), won’t give you free 2-day shipping. At least not yet. What we’re talking about is using most of the services from Amazon in China.
But in the same way that expats can still enjoy posting to Instagram in China or communicating via Gmail in China, you can still make use of Amazon in China.
Nord really works without problems in China and other restricted countries… I went on vacation to China, everything worked great. Btw, I’m extremely happy that I don’t have to worry about my online security anymore…
The content in this post is downright wrong given that amazon is able to recognize when a vpn such as express vpn is being used (displaying the message “Your device is connected to the Internet using a VPN or proxy service. Please disable it and try again. For more help, go to amazon.com/vpn.”) and will restrict access to content when it does. i am speaking from personal experience that vpn does not grant access to prime video.
either the author of this article is doing something not mentioned to gain access or has not actually tried using a vpn to access prime video.
I’m writing this directly to the author:
i apologize for my previous comment as I just realized that the message from amazon regarding the vpn appears only when connected to a non-u.s. vpn server. The service does indeed work when connected to a U.S. server. As a suggestion it might be worth mentioning in the original article that u.s. server must be used to access u.s. content (although to be fair this should’ve been obvious to me) to avoid future confusion.
That’s a good point, George. Thanks for sharing. Believe it or not, I’ve been able to use Amazon on some US-based VPN servers (although not all).
I have the vpn already on my firestick. however i cannot connect it to the internet at all. i have been able to connect my laptop and 2 different phones. but not the firestick or chromecast that i have as well. any suggestions on getting the fire stick to connect to the wifi.
Hmm…I’m not sure what to tell you. If I were you, I would delete the VPN on the firestick and then try to connect to the internet without the VPN installed. If that still doesn’t work, you’ll at least know that it doesn’t have anything to do with the VPN.
I canot even do that as I need to connect it to wifi to even use it. Unless I try to connect it to my computer somehow.
I don’t know why KARA had trouble with her Firestick in China. I just returned from spending 2 weeks in China and used ExpressVPN on my Firestick while there and had very few problems. For the most part, the Firestick worked good while I was in China.
Hi. I am from India. And i am a student in china. Recently i bought an amazon fire stick and i already have express VPN. And its working fine HERE in india. I just want to know what type of internet connection is needed there in china to use my firestick. In china i have 50 gb plan in a month from china telecom. Is that enough to watch hd videos in FIRESTICK? Or what type of internet connection should i USE?? Please help.
I recommend you use a home internet connection in China, not your mobile internet. Most of these plans don’t cap your data usage and it will be plenty fast enough to stream videos on the Firestick.
If I’m not mistaken you can get in serious trouble and fined and worse for using VPN in China. It would be great that the article talk about VPN with fair caution.
Thanks for the concern, Ra. While there have been some reports of a Chinese person being fined for using a VPN in China (although nothing worse than a fine unless they were doing something illegal), there have been no known cases of a foreigner being fined or getting in serious trouble for using a VPN. At one point I was asked to delete the VPN, but I just reinstalled it later.